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Outerworld's Super-Quick Advocacy Sale

Here's the short version for lazy people: I'm going to Canberra on behalf of AVATAR to meet with the politicians who are deciding whether to legalise liquid nicotine. While I'm away all Outerworld juice is 25% off and 100% of the money raised in the sale will go towards funding AVATAR's advocacy work, but your order won't ship until I get back on Thursday. I love you. Keep reading to see the full version for non-lazy people.

Greeting from Outerworld HQ! We're having a super-quick 25% off flash sale for the next few days and 100% of the sale proceeds will go toward vape advocacy Australia-wide, but there's a catch: orders won't be fulfilled until Thursday 17 August (that's this coming Thursday.) Why, you ask? Well, keep reading and I'll tell you why:

Outerworld is my full-time job, it's just me (Savvas) and Jana and Zelda. I do the work, Jana does the books, and Zelda keeps us company (she's not allowed to hang out at Outerworld HQ though, so she keeps us company at home.)

In addition to operating Outerworld, I'm also the chairperson of Australian Vaping Advocacy, Trade and Research Incorporated (AVATAR), a not-for-profit industry association that works with government and the media to promote and protect the rights of vapers across the country. 

AVATAR is based in South Australia, and more than a dozen of SA's best and largest vape retailers have come together and pooled tens of thousands of dollars from their own pockets to pay for lawyers, lobbyists, and a public relations team to give us leverage when negotiating with government over legislative changes in South Australia and nationally.

Because of that, we've already managed to achieve major breakthroughs to stop overly restrictive anti-vaping legislation from being introduced in SA despite the overwhelming odds against us. But there's a lot more work to be done, and our major focus right now is meeting with various members of the Federal parliament who are currently meeting to decide whether liquid nicotine should be made legal in Australia.

It's hard to overstate just how important this battle is: if we succeed, the days of ordering nicotine from overseas and having to mess around with syringes and needles will be over. All your favourite juices, whether they're made in Australia or the US or Europe, will be available to purchase with nicotine already added over the counter at your favourite vape store. New vapers who are struggling with percentages and are wary of handling high concentrations of nicotine just to mix their own doublers will no longer feel discouraged and end up back where they started.

As part of this work, I've been travelling around Australia over the last few weeks to meet with the politicians who are sitting on the federal committee, to expose them to an industry-based perspective which has been sorely lacking.

For many of them, this is the first time they've ever met face-to-face with someone who can actually tell them what vaping really is and how it actually works. Instead of being fed misleading information by the many anti-vaping groups who typically dominate this conversation, they're finally starting to understand the immense public health opportunity vaping represents.

However, because I'm the only person packing orders and mixing juice at Outerworld, it means that when I have to travel to meet with these politicians, orders don't get fulfilled until I get back.

From Monday through Wednesday I'll be in Canberra meeting with the federal politicians who will be determining the fate of our industry. Because I won't be able to pack orders until I get back on Thursday, anyone who orders between now and then will get 25% off their order to make up for the wait, on the understanding that there'll be a delay in actually receiving that order.

AVATAR is not flush with cash, and all the money we raise goes directly to paying for the government and media relations teams that work for us. All of my expenses, like flights and accommodation, have been paid for out of my own pocket, because nobody in AVATAR draws a salary, none of us have our expenses paid for, all of us work hard to promote and protect this industry not just for our own sake, but because we genuinely believe that vaping will save millions of lives if it's not crushed by overreaching legislation in this country.

So for the duration of this sale, 100% of the proceeds will be set aside to fund the expenses associated with this federal lobbying work. Your purchase won't just buy you some juice, it'll also help us to fight for your right to access safe and legal liquid nicotine.

So there you go, that's the reason why if you take part in this 25% off sale your order won't get shipped until Thursday at the earliest. I hope that all makes sense, and if you have any questions just drop me a line any time.


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